Lead Attribution
In a market where Marketing and Recruitment is a top-tier ASQA risk priority, knowing exactly where your students come from — and what they were promised — is a legal necessity. This tool ensures your third-party recruiters aren't making bad-faith promises that you will eventually have to defend in a performance assessment.
Attribution Funnel
Full-path conversion from initial search impression to confirmed enrolment.
Search Impression
Times your qualification pages appeared in search results.
Click
Click-throughs from search results to your listing or site.
Enquiry
Form submissions, phone calls or chat engagements tracked as enquiries.
Application
Formal applications started through your enrolment pathway.
Enrolment
Confirmed enrolments with accepted offer and fee payment.
Overall Conversion
Search Impression to Enrolment
Channel Breakdown
Attribution by acquisition channel across the full funnel.
| Channel | Impressions | Clicks | Enquiries | Enrolments |
|---|---|---|---|---|
| Organic | 28,920 | 4,049 | 607 | 127 |
| Direct | 9,640 | 1,350 | 203 | 42 |
| Referral | 5,784 | 810 | 122 | 25 |
| Paid | 3,856 | 539 | 80 | 17 |
Attribution Methodology
First-Touch Attribution
The initial channel that introduced the learner to the provider is credited with the enrolment. Useful for understanding top-of-funnel acquisition drivers.
Last-Touch Attribution
The final interaction before enrolment receives full credit. Highlights channels that close conversions rather than generate awareness.
Multi-Touch Attribution
Credit is distributed across all touchpoints in the learner journey. Provides balanced view of channel contribution across the funnel.
Data Sources
Attribution data is compiled from search console impressions, on-site analytics, CRM enquiry records and enrolment confirmation events.