Market Intelligence
Pricing position, impression share and lead loss analysis.
Pricing Position
Your published fees against sector median by qualification scope.
| Qualification | Your Price | Sector Avg | Position |
|---|---|---|---|
| CHC50121Diploma of Early Childhood Education and Care | $6,200 | $7,450 | Below Avg |
| BSB50120Diploma of Business | $4,800 | $4,200 | Above Avg |
| ICT50220Diploma of Information Technology | $8,100 | $8,350 | At Market |
| SIT50422Diploma of Hospitality Management | $9,500 | $7,800 | Above Avg |
Impression Share
Your visibility share by channel against sector benchmark.
Lead Loss Analysis
Conversion funnel from qualification page view to confirmed enrolment.
Qualification Page Views
Provider Click-Through
Enquiry Submitted
Application Started
Enrolment Confirmed
The largest drop-off occurs between qualification page view and provider click-through (70% loss). This typically indicates weak positioning on comparison pages, missing structured data, or insufficient pricing transparency.